Campaigns & Promotions
AURAS CREATES PROMOTIONAL CAMPAIGNS THAT ENCOURAGE RESPONSE.
Year after year our clients rely on AURAS to create distinctive themes and memorable branding to bring attendees and contributors to their events.
AURAS builds campaigns for conferences, fundraising and important events. We have built promotions for large conferences such as Folio:Show, InfoComm, NAPA, TIA, ULI and many more. Not just once but every year. We develop theme and branding and deliver the whole package—from simple invitations to entire conference graphics and materials.
From concept through delivery of production art for advertising, web promotion, mobile apps, on-site signage and materials, even conference swag and memorabilia, AURAS is a resource for small associations and businesses that want to impress. We have provided services for many clients year after year, bringing our skills and intimate knowledge of their businesses to develop campaigns that present another original approach every time.
New Ideas Year After Year
Many of our clients have used us to produce campaigns for their meetings every year. Coming up with fresh themes and graphics is part of the reliable service that a dedicated multi-disciplinary studio can bring to an organization. For the Urban Land Institute we have designed their magazine (twice!), media kits, marketing materials, books, conference themes and identity, exhibition materials and even video presentations.
We will often present a half-dozen concepts to begin a discusson, and then winnow them down to a few and create comps for each direction. These two sets of campaign themes for two technology associations demonstrate the diversity of ideas generated in collaboration with our clients year to year.
One Show, Three Themes
Handling all of the materials for an entire campaign ensures that the theme and identity have maximum impact. This is especially true if you are the firm that designed the show’s identity in the first place.
These show materials for InfoComm International intertwined three AURAS-created identity campaigns: the conference theme, Evolving the Art of Communication, and two identity programs: InfoComm iQ and AVolution.
For their conference and exhibition, attended by more than 75,000 people, AURAS created over 120 pieces of art for the campaign and exhibition display.
